White Label Events are the blue ribbon of automotive adventures. The creation and execution of luxury, social driving events where like-minded people share their passion and experiences in incredible locations across the world.

Each event is carefully planned with years of investigation and research combined with a wealth of automotive knowledge from our specialist team. We search the globe for the most luxurious hotels, epic driving roads, finest culinary experiences and unique attractions.


Born out of the successful idea of running unique automotive adventures for McLaren F1’s through the McLaren F1 Owner’s Club, White Label Events expanded their offering and broadened their creative production, helping connect, engage, and evolve across a wider platform.

“From the world’s leading brands to elite individuals, we are a small yet flexible, end-to-end event planner that cater for every event, no matter how large or creative.”