About us

White Label Events is an end-to-end event planner that cater for social driving adventures on a Global scale. We help plan unforgettable journeys for the world’s leading brands to smaller scale, elite individual trips. We are a small, yet flexible team with over 50 years’ experience in Motorsport.

Who are we?

Born out of the successful idea of running unique automotive adventures for McLaren F1’s, now better known as the McLaren F1 Owners Club, White Label Events expanded their offering and broadened their creative production, helping connect, engage, and evolve across a wider platform. Our international networks consist of best-in-class specialists, and our experience and dedication ensure we go that extra mile to deliver outstanding results. We provide a complete framework for each event, a turnkey experience from start to finish for both customer and client.